At InSpace we’re building NOVA: AI software that helps companies stay visible in a world where discovery increasingly happens through LLMs and AI platforms.
Our ambition is not only to increase visibility, but also to realize demonstrably better business results. That’s why we’re looking for a Conversion & Experience Lead who works across teams on one central question: how do we ensure that NOVA doesn’t just deliver content and traffic, but also measurable conversion and revenue impact for our clients?
This is a shared role across multiple teams. The main priority is data-driven optimization of the various page template types we deploy for clients, across CMSs.
Conversion & Experience Lead — AI Platform
Eindhoven (HQ)
Full-time
Fixed-term
45,000 - 65,000 € per year
This is InSpace
What You’ll Do
Template optimization (main priority)
- Analyze and optimize the various page template types in a data-driven way
- Research across CMSs which template structures contribute to better conversion
- Translate insights into improvements in how NOVA generates output
- Help standardize which template choices have the most effect on business outcomes
- Provide input on which conversion data we show clients in the NOVA app
- Think along on how the impact of content becomes more transparent and usable
- Help make the step from impressions and clicks to conversion and revenue-related insights
- Help optimize NOVA so the platform generates more conversion-driven output
- Translate insights into improvements in content, flows, UX and product functionality
- Formulate hypotheses about what can increase conversion uplift for clients
- Help build functionality that makes the impact of content on conversion more transparent
- Think along on models and measurement methods that go beyond impressions and clicks
- Work on questions such as conversion attribution, incrementality and marketing mix modelling
- Look together with UX and product at how the NOVA app can become clearer and more user-friendly
- Identify bottlenecks in flows, adoption and value perception
- Improving own channels
- Optimize the InSpace website based on data, behavior and conversion insights
- Identify and prioritize on-site improvements
- Work with development, product, UX, Customer Success and marketing/CMS
- Ensure improvements are translated into concrete bets and changes
- Use AI tooling to set up analyses, explorations and hypotheses faster
- Use smart workflows to discover patterns and develop proposals
Who You Are
- have 4+ years of experience in conversion optimization, digital analytics, growth or a similar role
- are strong at analyzing user behavior, funnels and conversion data
- have experience translating insights into concrete improvements
- understand that real impact doesn’t stop at traffic, clicks or engagement
- are curious about more complex measurement questions such as attribution and incrementality
- work comfortably in a role without hard team boundaries
- independently identify opportunities, formulate hypotheses and help shape improvements
- actively use or want to use AI tooling
- are pragmatic: you can think conceptually but also make clear what the next concrete step is
- experience with SaaS products or platform products
- experience with product analytics, experimentation or CRO
- experience with attribution modelling, MMM or causal inference
- experience with UX optimization or collaboration with product design
- experience with content performance, SEO, landing pages or on-site conversion
What We Offer
- A key engineering role in a fast-growing AI SaaS company
- Freedom to experiment with modern tooling and technologies
- Real technical challenges with direct product impact
- A competitive salary
- 23 vacation days
- Transportation allowance
- An energetic startup environment with team outings and shared wins
Salary range
€45 000 – €65 000 ( annual salary incl. holiday allowance)
Interested in Building With Us?
No cover letter needed, send us:
- your LinkedIn or CV
- 3 examples of projects or optimizations you’re proud of
- 1 example of how you’ve translated an insight into measurable conversion or revenue impact
- optional: how do you use AI tooling in your daily work?
About us
We started as SEO specialists and evolved into engineers building a fully automated system for long-tail search and GEO visibility. Nova transforms repetitive SEO work into scalable, predictable growth, designed for brands that want lasting authority, not short-term wins.
PRINCIPLES THAT KEEP USON COURSE
VITALITY
We bring positive energy because we love what we do. We’re proud of our work and intentional with our time.
GROUNDBREAKING
We challenge the status quo and go beyond what others think is possible. If a solution doesn’t exist, we build it.
MASTERY
We believe we belong at the top. We strive to be the best. Growth is our mindset, and we constantly sharpen our craft.
TECH-DRIVEN
We believe technology, especially AI, moves companies forward. It’s in our DNA. We use innovation to create smarter, faster value.